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The site has the following on the web page, "Your Customers are just a Tap away." I noticed that the web page also said " The simplest expression of ownership in the English language." They also stated " With the big, red, capital M it actually seems to shout it. It actually says even more. Not yours and never will be. Its meant to make thieves think twice before saying to themselves, not worth the hassle and moving on to a non Its MINE. It comes in all sorts of flavours, for the cycling enthusiast, Its MY. For the musician, Its MY. As part of our corporate social esponsibility s." The meta header had RFID as the first keyword. This keyword was followed by NFC, ISO 11784, and Behavioral Economics which isn't as important as RFID.